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Thursday, 1 April 2010

J.Crew Email: Straight from Jenna's desk, just for you

Posted on 09:43 by gaurav kumar
"Thanks!" to so many of you, including HeidiG, Marietta, AnneG, RatsOnParade, Twiga, DesertFlower, as well as Jean, Heather, Suzy, (in this post), who sent me the following emails that J.Crew sent this morning.

The emails showcase Creative Director Jenna Lyons but in a new direction. It tries to appeal to a more intimate setting. She announces the following:
Nothing makes us happier than to be able to stay in touch with you, one of our best customers. From time to time, I'll be emailing you one of my favorite pieces from our collection and giving you the chance to buy it first.

This month I'm obsessed with our {fill-in with whatever item & description that Marketing wants to push}. ...I think you'll love it.
Now some of you got the email above which features the Satin Galaxy Tote (Item 26499; $595.00). The email also includes the offer for free shipping on any order (with no minimum). This amazing deal expires 4/11/2010.

While others of you got the email below, which features the Jericho Tote (Item 26082; $258.00). Incidentally, there is no additional offer for free shipping with it.
I understand that J.Crew's marketing team segments customers into clusters, so it can properly target them. With that said, I feel like this kind of makes Jenna's "obsession picks" worthless if they are just sending out the same email with different items. (And before you say, "well customers don't know there are other emails with different featured items being sent out", I will add that J.Crew knows that people post their promotional emails onto blogs like this one -and- many customers have multiple email accounts with different emails being sent to them by J.Crew.) But this could just be my feelings about it.

Lastly, now here comes my rant... what do I have to freakin' do to get on J.Crew's good side! I already shop all the time at J.Crew and I have never received any customer appreciation token (no shopping tote, no day planner, no free shipping on my account, not even a unique free promo code in the catalog). I am thrilled for those who receive them and I applaud J.Crew's generosity towards them. Yet I can't help but feel unappreciated, like I am not worthy. Frankly, it's upsetting. :(

P.S. In the past, I have been generously offered many of the J.Crew appreciation gifts from the most loveliest JCAs. I always turn down the amazingly sweet offers because I honestly feel those items should be enjoyed by them (as they earned those gifts!) So I want to add a big & heartfelt "thank-you!!!" for all the kind JCAs who offered to share their gifts with me. I appreciate the gesture more than you know! :)

Did you get the email from Jenna this morning? Which version did you get? Do you either of the bags that Jenna is obsessed with at the same time? ;)
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Blog Archive

  • ▼  2010 (300)
    • ▼  April (46)
      • J.Crew Email: FENTON/FALLON for J.Crew (plus, FREE...
      • J.Crew's Jenna Lyons is the Go-To Girl
      • Spring Sale Has Arrived {wahoo!}
      • J.Crew Spotted in Lonny Magazine
      • J.Crew Teams Up with Warehouse Denim
      • J.Crew's Fall Preview Is Here! {for men, part II}
      • Interior Shots of J.Crew's Liquor Store
      • The Great (Weekly) Exchange {exclusively for men!}
      • Final Sale Updates {oh my!} & Free Shipping
      • The Great (Weekly) Exchange {looking to sell}
      • The Great (Weekly) Exchange {looking to find}
      • Sought & Found: Did you visit J.Crew this {past} W...
      • J.Crew Email: We're celebrating at Los Gatos + 20%...
      • Final Sale Ending Soon {april 13th to be exact} :)
      • Darlings, is it time for a J.Crew coupon code?
      • Crewcuts Email: introducing a new favorite jacket ...
      • Seek & Find: Will you visit J.Crew this Weekend?
      • J.Crew Video: Daddy Day {adorableness!}
      • J.Crew's Mickey Drexler Talks On Retailers' Comeback
      • J.Crew Email: Shop our final sale. Only 5 days left.
      • J.Crew's First Wedding Boutique is Coming Soon!
      • Product Review: Ripstop Cargo Pant
      • J.Crew in the News {transform!}
      • J.Crew Models: Are They Going Too Thin?
      • 20% Off & Free Shipping on Knits & Tees {for women}
      • Product Review: Adriana Silk Rows Tank
      • Madewell Email: Spring in a scarf
      • J.Crew Aficionada Fan Page {facebook edition}
      • Darlings, is it time for a J.Crew coupon code?
      • Additional New Arrivals are Here {yeah!}
      • J.Crew {& Jenna Lyons!} Spotted in Lucky Magazine
      • Get On J.Crew's List {& get 10% off}
      • Miriam Haskell Partners Up With J.Crew
      • The Great (Weekly) Exchange {exclusively for men!}
      • J.Crew Email: Our new spring jewelry
      • J.Crew Email: A dress refresh
      • The Great (Weekly) Exchange {looking to sell}
      • The Great (Weekly) Exchange {looking to find}
      • Sought & Found: Did you visit J.Crew this {past} W...
      • Crewcuts Email: a t-shirt alert, plus free shipping
      • Surprise! J.Crew Sends their Love {& tote}
      • J.Crew's Fall Preview Is Here!
      • 20% Off Women's Pants {& free shipping too!}
      • Seek & Find: Will you visit J.Crew this Weekend?
      • Darlings, is it time for a J.Crew coupon code?
      • J.Crew Email: Straight from Jenna's desk, just for...
    • ►  March (114)
    • ►  February (79)
    • ►  January (61)
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gaurav kumar
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